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The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer, by David J. Mullen Jr.
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Product details
Hardcover: 352 pages
Publisher: AMACOM; Second edition (February 13, 2013)
Language: English
ISBN-10: 0814431739
ISBN-13: 978-0814431733
Product Dimensions:
6.5 x 1.3 x 9.5 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
72 customer reviews
Amazon Best Sellers Rank:
#142,968 in Books (See Top 100 in Books)
If you're an advisor, whether you need a push or not, and regardless if you're new to the business or an old hand, this book is for you and a don't miss. Mullen does a nice job describing what he sees as important executables - and should as he was in the industry for many years as a branch manager. The scripts are well done, but of course you'll want to tailor them to your style. He's a huge advocate of doing/following/mimicking the success of million-dollar producers and follows this theme throughout the book in great detail.This is book is third in line of important books to read if you're an advisor and is only behind Nick Murray's "Game of Numbers" and "Behavioral Investment Counseling", but it's a book that should add value to your practice. Mullen also authored "The Million Dollar Financial Advisor" but it simply isn't near as good as this book and would be much further down my list of books in this category.
I was actually reluctant to purchase this book because of all of the great reviews. I thought they had to be given something in return for a favorable review. But this book IS THE REAL DEAL! I purchased it (kindle version to receive quicker) because I need a business plan to present to prospective financial brokerage firms....and I have had writers block for two months. I have received some good information from a few advisors that I know who are now 20 years in the business and independent, and though their advice was helpful,they didn't give me anything concrete to put in a plan.Bottom line is this. If I would have had a plan like this 12 years ago when I started real estate, it would have been game over by now. If you want to write a business plan that you can implement and be successful with, buy this book right now.I can't say enough good things about this book. The only thing though, for you and I, is that once this plan is complete, work our fricken tails off.Buy this, create your own plan and follow it.I can't believe this author doesn't have a big online presence or following.Most of this information applies to other service industries as well.Good luck and much success to you.
This is an excellent resource for the new or seasoned practitioner looking to take their practice to a new level. From tactical plans to midsets, to tips and traicks for the advisor. Drawing on Mullen's decades of experience as an advisor, manager and trainer for some of the largest firms in the country, the success tactics are actionable and specific.The approach Mullen uses is complete with sample scripts, practical data points historical data and specific best practices that are actionable for the advisor to apply and implement in their practice immediately. The book will give a thought of marketing plans, specificity of market, thoughts of how to target specific markets, as well as the approach to use within the specific target markets.If you are an advisor, broker, accountant, or other financial services professional, this book will give you great advice, specific best practices and actionable plans to establish, grow and manage their practice. A must have.
I like the simple and practical format is the book on a complex and legally complex industry with non legalese language but ver practical advise and strategy.I recommend the book to anyone considering staring a financial advisor business or marketing related profession.I have it the 4 star rating based on the valuable and simple way of teaching the subject.
Just know you need to a Series 7, 63 & 65 or 7 & 66 to use the strategy in this book to build your business. I mention this because some places try not to sponsor for a 65 or 66.
If you’re new to financial advising, do yourself a favor and buy this. The marketing suggestions and appendix are worth the buy
Just recently licensed, I was searching for a book to help me get started, since I will be working as an independent financial adviser. Ordered this book because of the high reviews and I have to say this book did not let me down. It was better than I expected. This book breaks down exactly what you need to do, step by step, to grow a million dollar practice. My favorite chapters were the first (Overview) and the third (The numbers you need to succeed).The Overview basically tells you what to expect, explaining that as a new adviser 70% of a 10 hour day should be spent on marketing. Also provides a break down for your weekly marketing goals, time commitment, and target markets.The Numbers chapter breaks down how many appointments you must set weekly, how much assets you must get under management on a monthly basis, the minimum qualified prospects to keep, and a specific road map to growing your business to a million dollars.The book also contains marking plans, scrips to help you get started and much more. This is a great book for any new adviser that is serious about growing their business to a million dollar practice!
This is the most comprehensive training system for ALL FA's ever written. Dave has taken his years of experience as Top Producer and World Class Leader and translated them into a step by step system that will transform those that are willing to learn. Once read this book will act as a ready reference for years into the future. This timeless work is essential reading for all new FA's as well as senior FA's desiring to grow.
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